Exposure Exhibition is a showcase of graduate students’ work from Massey University Wellington.
I was assigned with the digital creation of the Exposure branding which involved graphic and moving elements within web and social media. I also produced a billboard and way-finding designs.
This project was during the third year of my Bachelor of Visual Communication Design degree through an internship at Open Lab. The creative direction was set by fourth year design students. I was brought in for the production aspect and to add value to the designs. I took the design concept and thought of new ways to treat the graphic elements. I uplifted the brand elements through graphic animation and design.
The pink squiggle represents the winding path of students' creative journeys at Massey University coming to a final point.
Open Lab Internship 2022